Responsibilities Ownandexecutetheregionalmarketingstrategyacrossallchannelsandfunctions; Leadandcoordinatespecializedteams:content,socialmedia,AV,anddesign; BuildandmanagemarketingautomationworkflowsasCRMintegrations,emailsequences,leadnurturing,andfunneloptimization; Drivesocialmediastrategyacrossplatforms,overseeingcontentcalendars,publishingschedules,andcommunityengagement; Managebrandidentity,ensurevisualandmessagingconsistencyacrosseverytouchpoint,fromadstopresentationstoeventmaterials; Planandexecuteeventsfromconceptandlogisticstovendorcoordinationandpost-eventreporting; Developandmanagepartnerships,identifyopportunities,negotiateterms,andactivateco-marketinginitiatives; Own marketing communications including internal and external messaging, PR angles, campaign copy direction; Collaboratecloselywithsales,product,andoperationstoalignmarketingwithbusinesspriorities; Trackcampaignperformancethroughkeymetricsandprepareregularreportsforstakeholders; Managebudgets,timelines,andresourceallocationacrossallactiveworkstreams. Requirements Provenexperienceleadingafull-scopemarketingfunction,notjustonechannel; Hands-onexperiencewithmarketingautomationtools(HubSpot,ActiveCampaign,orsimilar); Strongunderstandingofsocialmediaplatforms(organicandpaid)andhowtogrowandengageanaudience; Experiencemanagingbrandguidelinesandensuringconsistencyatscale; Trackrecordofplanningandexecutingevents,bothonlineandoffline; Experiencebuildingormanagingpartnershipsandco-marketingprograms; StronganalyticalmindsetmeansconfidentworkingwithCAC,LTV,ROI,engagementrates,andbuildingperformancedashboards; Abilitytogenerateideas,structurethemintobriefs,anddriveexecutionfromstarttofinish; Excellentcommunicatormeansclearandeffectivewithbothteamsandseniorstakeholders; Highlevelofownershipandaccountabilityacrossallassignedfunctions. KeyMetrics Leadgenerationvolumeandquality; CACandLTV; CampaignROIacrosspaidandorganicchannels; Socialmediagrowthandengagementrates; Emailopen,click-through,andconversionrates; Eventattendanceandpost-eventpipelinecontribution; Brandawarenessindicators(reach,shareofvoice,sentiment); Budget utilization and forecast accuracy. #J-18808-Ljbffr