Be the spark that brightens days and ignite your career with TTEC’s award-winning employment experience. As a Demand Generation Manager working hybrid in Bogota, Colombia, you’ll be a part of bringing humanity to business. #experienceTTEC What You’ll Do The Demand Generation Manager is responsible for translating portfolio growth priorities into full-funnel marketing strategies that drive measurable pipeline impact. This role sits at the intersection of strategy, demand generation, and execution, partnering closely with sales, portfolio leadership, and cross‑functional marketing teams to design and activate programs that accelerate revenue. The ideal candidate understands how to connect commercial objectives to marketing strategy and pipeline outcomes, and continuously optimizes performance based on data and ROI. You’ll report to the Vice President of Marketing. Responsibilities Drive measurable pipeline contribution aligned to portfolio revenue targets (e.g., ~20–25% of ACV) Translate GTM priorities into focused demand generation plans Position marketing as a credible growth driver Optimize the full funnel: awareness, engagement, conversion, and expansion Core Responsibilities Portfolio Strategy & Growth Planning Translate portfolio priorities into a clear, actionable demand generation strategy Define ICP, personas, buying triggers, and target segments Identify and prioritize high‑impact growth levers Continuously refine strategy based on performance and ROI Demand Generation & Campaign Leadership Design and execute multi‑channel campaigns (ABM, events, digital, partners) Own campaign calendar and coordinate execution Ensure consistency across marketing and sales messaging Sales Alignment & Pipeline Acceleration Align with sales and BDR teams on outreach strategy Develop sales enablement materials Support deal acceleration and strategic opportunities Account Growth & Expansion Identify expansion opportunities in existing accounts Support client growth initiatives and case study development Performance & Optimization Track and analyze campaign and pipeline performance Optimize based on conversion, quality, and ROI Budget & Vendor Management Manage marketing budget and allocation Oversee external vendors and partners Portfolio Knowledge & Messaging Develop strong understanding of offerings and market Translate capabilities into clear, differentiated messaging What You Bring To The Role 5+ years in demand generation, growth marketing, or B2B marketing Strong understanding of B2B GTM strategy Proven ability to drive pipeline and revenue impact Experience working with sales and ABM strategies Strong analytical and communication skills Advanced English proficiency (C1 level or higher) Experience with tools such as Salesforce, LinkedIn Sales Navigator, Outreach Strategic thinking with execution discipline Cross‑functional collaboration Data‑driven decision making S trong communication skills Focus on impact over activity What You Can Expect Supportive of your career and professional development An inclusive culture and community‑minded organization where giving back is encouraged A global team of curious lifelong learners guided by our company values Ask us about our paid time off (PTO) and wellness and healthcare benefits And yes... a great compensation package and performance bonus opportunities, benefits you’d expect, and maybe a few that would pleasantly surprise you (like tuition reimbursement) Location Colombia-Distrito Capital de Bogota-Bogota Equal Opportunity Statement TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. #J-18808-Ljbffr