Anker Innovations is a global leader in consumer electronics, home to brands including Anker (charging), Soundcore (audio), eufy (smart home), and Nebula (projection). Founded in 2011 and publicly listed on the Shenzhen Stock Exchange ), we serve customers in over 100 countries with annual revenue exceeding USD 14 billion. With a team of 3,000+ professionals worldwide, Anker is the #1 selling charging brand on Amazon globally. We are expanding our Latin America operations and building a local marketing team in Bogotá, Colombia. Join us to shape how millions of Latin American consumers experience our products. About the Role We are looking for a creative, hands‑on Marketing Specialist with 1–3 years of experience to execute local marketing initiatives and drive brand growth in Colombia and the broader Latin American market. You will own social media channels, manage influencer partnerships, support e‑commerce campaigns, and localize global brand content for Colombian audiences. This role reports to the Latin America Marketing Lead and collaborates daily with cross-functional teams across Shenzhen, the United States, and Europe. English is the working language for all internal communication. Key Responsibilities Plan and execute local marketing campaigns across digital channels (social media, email, paid ads) to drive brand awareness, engagement, and sales in the Colombian market. Own Anker's social media presence in Colombia — manage content calendars, create and publish posts (Instagram, TikTok, Facebook, LinkedIn), and engage with the community. Identify, outreach, and manage relationships with local influencers, content creators, and KOLs to amplify product launches and brand campaigns. Support e-commerce growth on Amazon.com.mx, Mercado Libre, and other regional marketplaces — optimize listings, plan promotions, and monitor performance. Conduct market research and competitive analysis to uncover consumer trends, pricing opportunities, and growth levers in Latin America. Partner with the global brand team to localize marketing assets, messaging, and product positioning for the Colombian market. Track, analyze, and report on key marketing metrics (ROI, engagement, conversion, reach) and translate data into actionable recommendations. Requirements Must Have: 1–3 years of hands‑on experience in marketing, digital marketing, brand management, or a related function. Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Based in or willing to relocate to Bogotá, Colombia, with strong knowledge of the Colombian consumer landscape and cultural context. Professional English proficiency (written and spoken) — daily collaboration with international teams is core to this role. Native‑level Spanish proficiency — all external‑facing content and local partner communication is in Spanish. Demonstrated experience managing social media accounts (Instagram, TikTok) and creating engaging short‑form content. Basic data literacy — comfortable working with campaign dashboards, Excel / Google Sheets, and drawing insights from KPIs. Strong organizational skills with the ability to juggle multiple projects and meet deadlines in a fast‑paced environment. Nice to Have Experience in consumer electronics, technology, retail, or e‑commerce industries. Familiarity with Amazon Seller Central, Mercado Libre, or other e‑commerce platforms. Prior experience managing influencer partnerships and KOL campaigns. Knowledge of paid media platforms — Meta Ads Manager, Google Ads, or TikTok Ads. Basic creative skills — Canva, CapCut, Photoshop, or similar tools. Portuguese language skills (a plus for potential coverage of Brazil). Why Join Anker? Global Brand, Local Impact — Work for a world‑class consumer brand while shaping our growth story in one of the most dynamic emerging markets. Career Development — Clear growth path with opportunities to expand your scope across Latin America as we scale in the region. International Exposure — Collaborate daily with teams in China, the United States, Europe, and Asia‑Pacific. Competitive Compensation — Attractive salary aligned with Colombian market standards plus performance‑based bonuses. Learning & Development — Access to training resources, mentorship, and exposure to global consumer electronics product development. Inclusive Culture — Join a diverse, multicultural team where your ideas and local market insights are genuinely valued. Employment Type: Full‑time, indefinite‑term contract compliant with Colombian labor law. Location: Bogotá, Colombia (on‑site with hybrid flexibility). Schedule: Standard business hours, Monday to Friday. Start Date: Immediate / as soon as possible. Anker Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age. #J-18808-Ljbffr
Marketing Specialist- Co+
ANKER INNOVATIONS
Bogotá, Bogotá
Publicado hace 11 días
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