Web Business Analyst Colombia — Hybrid Overview Inchcape is building the future of mobility and leads the transformation of the automotive distribution industry. As part of Inchcape Americas, the Web Business Analyst will develop and implement technology and data solutions that drive innovation and strengthen our market position. Responsibilities Design, create, and optimize Power BI dashboards to track Growth Marketing KPIs. Analyze metric reports using Google Analytics to uncover opportunities for audience acquisition and retention. Extract and analyze data from marketing platforms such as Google Ads, Facebook Ads, Supermetrics, Windsor, or similar tools to provide actionable insights. Collaborate closely with technical teams to ensure data integration accuracy and enable access. Qualifications Intermediate to advanced proficiency in Power BI. Experience with marketing tools: Google Analytics, Google Ads, Facebook Ads, Supermetrics, Windsor, or comparable platforms. Advanced English proficiency. Experience leading data‑driven projects and making strategic decisions based on analysis. Knowledge of Azure environments and data access. Proficiency in SQL and Excel for data validation and analysis. Experience generating insights related to audience acquisition. Strong self‑management and effective communication skills, especially in a remote setting. Benefits & Opportunity Inchcape offers a collaborative culture that values wellbeing, growth, and inclusion. Employees receive global and local rewards, continuous development opportunities, and the chance to make a meaningful impact on the future of mobility. Inclusion Inchcape fosters a workforce that reflects the diverse communities we serve. Learn more about our diversity, inclusion, and accessibility initiatives. Application Process We encourage qualified candidates to apply even if they do not meet all requirements. Your skills and experience could be a great fit for this or another role within Inchcape. #J-18808-Ljbffr