Performance Marketing & Analytics Specialist This position is focused on data, performance, and ROI — not content creation. You will be responsible for tracking, interpreting, and improving the firm’s digital presence across Google Ads, SEO, website performance, and social media analytics. The ultimate objective is to increase qualified leads and signed clients . Responsibilities Manage and optimize Google Ads campaigns (search, display, retargeting). Monitor key metrics: CPC, CPL, conversion rates . Continuously test and optimize campaigns to improve ROI. Analytics & Reporting Build and maintain dashboards for: Website traffic & conversions Provide weekly and monthly KPI reporting. Deliver actionable insights , not just data dumps. Recommend and implement improvements to increase conversion rates. Collaborate with developers or designers as needed (no coding required, but a plus). Monitor and improve organic search performance. Track keyword rankings and traffic quality. Optimize Google Business Profile performance (impressions, calls, direction requests). Analyze engagement, impressions, reach, and conversion impact across social platforms. Identify what content performs well and what does not. Provide data-driven recommendations to the content team. Edit daily short-form video content for social media. Edit daily graphic content for social posts. Edit weekly long-form video content (primarily YouTube). Manage the firm’s monthly marketing calendar. Skills & Qualifications 3+ years in performance marketing, digital marketing, or marketing analytics. Strong experience with: Google Ads Google Analytics (GA4) SEO tools (SEMrush, Ahrefs, or similar ) Adobe Premiere Pro or other video editing tools Canva or similar graphic design software Experience with CRM and lead-tracking systems (preferred). Familiarity with Instagram, TikTok, YouTube, X (Twitter), and LinkedIn, including their analytics dashboards. Ability to translate data into clear business recommendations. Highly analytical, detail-oriented, and results-driven. #J-18808-Ljbffr