Overview Gallagher is seeking an experienced Marketing Automation Specialist to focus on the creation and execution of marketing campaigns within Salesforce Marketing Cloud. The ideal candidate will be responsible for building and maintaining digital templates and ensuring that all campaign elements align with Gallagher's brand standards. How you’ll make an impact Build and support the execution of marketing campaigns, including campaign flow builds, email creation, outbound landing page creation and form creation. Ensure responsive email, landing page, and form designs meet Gallagher brand standards and are cross-browser and cross-device compatible. Build and execute test strategies, including A/B multi‑variant testing, to optimize campaign performance. Report on critical email and marketing automation campaign metrics. Serve as a Subject Matter Expert on marketing automation best practices, including campaign execution, email and landing page creation, and email deliverability. Stay updated on email and marketing automation best practices and capabilities. About you 3+ years of digital marketing experience with expertise in Salesforce Marketing Cloud or similar platforms. Advanced HTML/CSS knowledge and skills in building responsive emails and landing pages. Familiarity with CRM systems, such as Salesforce. Bachelor’s Degree required or equivalent combination of experience and education. Strong marketing automation and CRM experience. Excellent communication skills: written, verbal, presentation. Ability to work collaboratively and independently in a fast-paced environment. #J-18808-Ljbffr
Marketing Automation Specialist
ARTHUR J. GALLAGHER & CO. (AJG)
bogotá, bogotá
Publicado hace 25 días
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