Requirements 3+ years of hands‑on experience in Salesforce Marketing Cloud administration and deployment. Strong working knowledge of Email Studio, Automation Studio, Journey Builder, and Contact Builder. Proficiency in SQL for data segmentation and manipulation within Marketing Cloud. Experience supporting complex campaign workflows across multiple brands or business units. Familiarity with subscriber management, data retention, and consent management. Understanding of marketing data privacy regulations (e.g., CAN‑SPAM, GDPR). Strong attention to detail and ability to execute in high‑volume environments. Ability to troubleshoot issues related to audience building, deliverability, and automation errors. Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus. Experience with Marketing Cloud Personalization (Interaction Studio), Mobile Studio, and Advertising Studio preferred. Familiarity with AMP script and/or SSJS for dynamic content creation. Experience working with Data Cloud for audience activation and personalization. Knowledge of Distributed Marketing, brand templates, and business unit permissions. Exposure to email testing tools like Litmus or Email on Acid. Understanding of campaign performance analytics using Datorama or similar tools. Responsibilities Configure and deploy Marketing Cloud campaigns, including emails, SMS, push notifications, and customer journeys. Manage multiple business units by creating and maintaining data extensions, automations, send classifications, and subscriber configurations. Implement segmentation strategies using SQL and data filters for targeted communications. Collaborate with Salesforce Data Cloud architects to activate customer segments and ensure accurate audience targeting. Integrate data with Salesforce Sales Cloud and Service Cloud using Contact Builder and synchronized data sources. Support IP warming plans and inbox deliverability monitoring in collaboration with marketing and deliverability teams. Establish QA processes and perform pre‑deployment testing for all assets and journeys. Document configuration decisions, naming conventions, and deployment playbooks for scalability. Conduct training sessions to enhance platform usage among marketing teams. Stay current on Salesforce Marketing Cloud releases and roadmap enhancements. Perform additional ad hoc responsibilities as required. Benefits & Compensation 10 working days of Paid Day Off within an individual year. Up to 15 working days of Unpaid days off within an individual year. Professional Growth Sombra University courses – a range of educational opportunities. Sombra Around Tech – community attendance across engineering and tech areas. Mentorship program – available on request. Udemy online courses – stay up‑to‑date with latest technologies and programming languages. English courses and Speaking Club – attend English classes twice a week in small groups. Additional Advantages Work equipment (laptop, monitor, and small devices compensation). Referral reward – recommend a fit candidate and receive a reward. Public Holidays – celebrate 18 statutory holidays in Colombia. Sombra events – join Sombra’s traditional events (both online and offline). Seniority level Mid‑Senior level Employment type Full‑time Job function Engineering and Information Technology Industries IT Services and IT Consulting #J-18808-Ljbffr
Middle Salesforce Marketing Cloud Engineer
SOMBRA
Remote, Remote
Publicado hace 12 días
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