Media Production Coordinator – Traditional Media is a hands-on buying role within the Media Buying team, focused on planning, negotiating, and executing offline/traditional media campaigns – including radio, television, out-of-home (OOH)/billboards, and print – with some exposure to digital extensions where appropriate (e.g., streaming audio, CTV, digital OOH). Reporting into Media Buying leadership, this role will support multi-location and multiple clients in various categories, ensuring buys are well-researched, negotiated at competitive rates, accurately trafficked, and stewarded to deliver against client objectives and KPIs. The Senior Associate will collaborate closely with U.S.-based teams as well as internal partners in India and Colombia to ensure flawless execution and clear communication across time zones.Planning & Strategy Support* Support the development of traditional media plans (radio, TV, OOH, print, Direct Mail etc..) aligned to client objectives, budgets, and target audiences.* Analyze market, audience, and competitive data (e.g., ratings, circulation, traffic counts) to inform channel mix, flighting, and placement recommendations.* Partner with Media Planners and Media Buying leadership to translate strategy into detailed buying specifications and RFPs.Buying, Negotiation & Vendor Management* Collect proposals and evaluate opportunities across radio, TV, OOH/billboards, and print; recommend placements based on value, reach, and efficiency.* Negotiate rates, added value, and placement details with vendors to maximize client investment while protecting quality and brand safety.* Build and maintain strong vendor relationships, ensuring timely responses, accurate confirmations, and resolution of discrepancies.Execution, Trafficking & Stewardship* Create and maintain buy authorizations, insertion orders, and traffic instructions to ensure accurate execution across all channels.* Coordinate with internal and external stakeholders to traffic creative assets and confirm correct rotation, spots, and placements.* Monitor delivery and quality of placements (e.g., spot times, GRPs/impressions, posted boards, ad positions) and proactively address any under-delivery or quality issues.Reporting, Optimization & Collaboration* Compile and validate post-buy reports, including delivery vs. plan, makegoods, added value, and key insights.* Identify optimization opportunities (e.g., reallocations by station/daypart, board mix, publication selection) and collaborate with planners and account teams to action recommendations.* Coordinate with digital media counterparts to ensure traditional and digital buys are integrated and aligned, including extensions into streaming audio, online video/CTV, and digital OOH where applicable.* Support accurate documentation for billing and reconciliation; partner with internal operations teams to resolve discrepancies.Process, Quality & Cross-Functional Partnership* Follow established SOPs, QA checklists, and templates for media buying and stewardship, and contribute ideas to improve them over time.* Help maintain and improve trackers and tools used for buys, pacing, and reporting to ensure alignment between vendor documentation, internal systems, and client reporting.* Collaborate closely with account management, analytics, and creative teams to ensure media recommendations and buys are aligned with broader client strategies and deliverables.#J-18808-Ljbffr