Bogota, Colombia About WPP Media WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Core Values Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact The Media Planning Senior Associate is strategically responsible for analysing and efficiently managing media budgets to ensure the achievement of campaign objectives. The role involves identifying the most suitable touchpoints and media channels to positively impact the audience, developing comprehensive plans, and coordinating execution. The primary impact is ensuring optimal resource utilisation, driving high‑impact campaigns that generate brand value, keeping media plans updated with latest trends, and providing standardized, objective reports that foster continuous learning and marketing success. Skills and Experience Minimum of 2 years in marketing and media planning, proficient in Excel and the Microsoft Office Suite. Skilled in digital and traditional media measurement tools (Admetrics, Comscore, Kantar Ibope, Instar) and media planning platforms (Business Manager, Google Ads). Strong analytical capabilities for assessing market landscapes, planning costs, defining scope, and adapting to new media trends. Proven ability in media negotiation, developing presentations, client communication, detailed reporting, and coordinating campaign assets. Benefits Competitive medical, group retirement plans, vision, dental insurance, significant paid time off, partner discounts, and employee mental health awareness days. A hybrid working model with office presence around four days a week. Flexibility and accommodation can be discussed with the hiring team. EEO Statement WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr