Responsibilities Lifecycle & Flow Building: Design, build, and optimize automated sequences across Email and SMS (e.g., welcome series, abandoned cart, post-purchase, win-back flows, funnel flows etc) Daily Campaign Execution: Handle the end-to-end setup and deployment of daily manual email and SMS campaigns across multiple brands as needed. Multi-Brand Copywriting: Write conversion-focused copy for both email and SMS, adapting your tone to fit five unique brand voices. Advanced Segmentation: Use behavioral data to segment lists, ensuring the right message reaches the right customer at the right time. Creative Direction: Collaborate with design teams to produce high-quality assets, providing clear feedback to ensure visuals align with brand standards. Deliverability & Compliance: Maintain healthy sender reputations and ensure all campaigns (especially SMS) comply with TCPA/CTIA regulations. Testing & Optimization: Run A/B tests on subject lines, send times, and flow logic to constantly move the needle on revenue and engagement. Reporting: Track and report on key performance indicators (KPIs), including open rates CTR, opt-outs, and attributed revenue. Qualifications 2-3 years of hands-on experience specifically in email and SMS marketing. Proven Flow Building Skills: Experience creating logic-based automation in platforms like Klaviyo, Sendlane, Postscript, Attentive, or similar. Dual-Channel Strategy: Understanding of how Email and SMS work together (e.g., when to send a text vs. an email). Adaptable Writing Style: Ability to jump between five different brand voices and write copy that feels authentic to each. Extreme Attention to Detail: You double-check every link and every segment before hitting "send" on an SMS or email. Proactive & Tenacious: You take ownership of your tasks and consistently seek ways to enhance workflow performance. Technical Comfort: Comfortable navigating ESP/SMS platforms and using data to drive decisions. #J-18808-Ljbffr