We are seeking a passionate and forward-thinking Regional Search & Social Lead LATAM to drive excellence in performance marketing, digital optimization, and strategic media innovation across the region. This regional role will be responsible for leading the strategy, implementation, and continuous evolution of paid search (Search) and paid social (Social Media) campaigns across all Latin American markets — ensuring operational excellence, regional consistency, and measurable business impact. As the Regional Search & Social Lead LATA M, you will serve as both a technical and strategic authorit y, guiding local market teams, clients, and platform partners. You will play a key role in elevating digital maturity, performance measurement, and the adoption of global best practices within the regional media ecosystem. Key Responsibilities esDesign and le ad the regional Search and Social Media strategy aligned with business goals and the global marketing visio n.Oversee the planning, activation, and optimizati on of Paid Search (Google Ads, Microsoft Ads, etc.) and Paid Social (Meta, TikTok, LinkedIn, X, among others) ).Collaborate cross-functional ly with local and regional teams across media, data, e-commerce, and strategy to ensure integrated and results-driven executio n.Develop and enforce performance standards, reporting frameworks, and optimization process es across all LATAM market s.Build and manage strong relationshi ps with global platform partners (Google, Meta, TikTok, etc.) to secure innovation opportunities and early access to beta solution s.Analyze results and translate data into actionable insigh ts, presenting strategic recommendations to internal stakeholders and client s.Coach and mentor regional tale nt, fostering digital excellence through guidance, training, and knowledge sharin g.Champion innovation and automati on, driving the adoption of advanced tools, attribution models, and AI-driven optimizations to maximize RO Ideal Profile ileBachelor’s degree in Marketing, Communications, Advertising, Business Administrat ion, or related fiel ds.10+ years of proven experie nce in Paid Search and Paid Social, preferably within agencies or regional environ ts.Deep expertise in Google Ads, Meta Business Manager, TikTok Ads, LinkedIn Ads, and Google Analytic s 4.Experience leading multicountry teams or regional digital proje c ts.Strong ability to translate data into business strat egy, with a clear focus on results and continuous improveme nt.Advanced Engl ish (oral and written) is required; Portugu ese is a pl us.Strategic mindset, analytical thinking, collaborative leaders hip, and the ability to influence at multiple organizational leve What We Offer fferA strategic regional role with high impact and visibil ity.Professional growth and development opportuni ties within a leading global netw ork.A dynamic, multicultural, and collaborative environ ment that fosters innovat ion.Access to industry certifications, advanced trainings, and digital leadership prog r #J-18808-Ljbffr
Regional Search & Social Lead Latam
OMNICOM MEDIA LATAM
Bogotá, Bogotá
Publicado hace 11 días
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