Marketing Specialist (Generalist) Location: Medellín, Colombia (On-site / Hybrid – office located near the Metro) Employment Type: Full-time Contract Company Profile: Confidential (Canadian-led ecosystem managing 7 multi-industry businesses) Language Requirement: Fluent English (Professional/Native level) About the Role We are seeking a versatile, highly proactive, and strategic Marketing Specialist to work in close alignment with the Founder. This role requires an agile digital marketer who thrives in dynamic environments, enjoys managing a diverse range of tasks, and can comfortably oversee the marketing footprint of a multi‑brand ecosystem. As a marketing generalist, you will have the autonomy to execute end-to-end digital strategies across 7 active businesses. The ideal candidate is someone who can seamlessly transition from high-level positioning to hands‑on execution, ensuring operational excellence across all brand initiatives. Key Responsibilities Paid Media Management: Set up, manage, and optimize Google Ads campaigns. Monitor performance metrics and deliver clear, data-driven reports on ad spend and campaign ROI. SEO & Web Optimization: Implement on-page and technical SEO strategies to increase organic visibility. Execute updates on existing websites and build functional landing pages as needed. Local SEO & Presence: Properly establish, optimize, and maintain Google My Business profiles across our entire corporate portfolio. Creative Briefing & Management: Collaborate with and manage external or internal designers to deliver high-quality visual assets. (Note: Professional design execution is not required, but strong creative direction and project management skills are essential). Portfolio Management: Successfully prioritize and execute day-to-day deliverables across multiple active businesses, adapting quickly to changing requirements. Requirements & Qualifications Experience: 3 to 5 years of solid experience in digital marketing as a generalist, growth marketer, or agency account executive. Language: Native or professional English proficiency. Daily corporate communication, strategic alignment, and reporting to the Founder will be conducted entirely in English. Technical Proficiency: Practical knowledge of Google Ads, Google My Business, SEO frameworks, and web editing platforms. Competencies: Exceptionally organized, structured, and capable of working autonomously under minimal supervision. What We Offer Location: Modern and secure office facilities, conveniently located with direct access to the Medellín Metro network. Professional Growth: Continuous exposure to diverse industries and business models, offering a steep learning curve and significant project ownership. Culture: A collaborative work environment driven by a leadership style focused on team well‑being, professional fulfillment, and talent retention. #J-18808-Ljbffr