Senior Associate OCE – High Specialty Care & Medical Affairs We are looking for a Senior Associate OCE to design and execute omnichannel customer engagement for High Specialty Care and Medical Affairs, translating brand and medical strategy into connected journeys that deliver real impact. This Bogotá‑based, P2 role works across both Commercial (High Specialty) and Medical Affairs in close partnership with the OCE Analyst, Designer, and the Center of Excellence for content governance. Key Responsibilities Build the OCE plan for each brand and therapeutic area, grounded in brand and medical strategy. Design end‑to‑end customer journeys across channels, mapped to engagement objectives and stages for HCPs and stakeholders. Source, curate and adapt the content for each channel and journey stage, managing the content lifecycle and approvals (PromoMats) together with the CoE. Align KPIs and success metrics with Brand Manager and CRP, defining what good looks like for each journey and channel. Execute and deliver the OCE plan across channels—orchestrating cadence, sequencing, targeting and deployment. Maintain a frequent follow‑up rhythm—monitoring engagement, measuring impact with the OCE Analyst, reporting to stakeholders, and iterating the plan. Drive OCE innovation—new channels, tools, automation and next‑best engagement/action—and uplift omnichannel ways of working aligned with ICH and regional standards. Ensure data, consent and content‑governance compliance across all engagement. Qualifications Education: Degree in marketing, communications, digital, life sciences or a related field. Experience: Omnichannel or digital customer engagement experience, ideally in the pharmaceutical industry (commercial and/or medical); understanding of HCP engagement, content operations (PromoMats), customer‑journey design and engagement analytics. Skills: Strategic translation from strategy to executable plans; journey and channel orchestration; data‑driven optimization; strong cross‑functional alignment; builder‑doer mindset with genuine end‑to‑end ownership. Languages: Fluent in English, written and spoken. Benefits Impact: Shape how Lilly engages thousands of healthcare professionals across High Specialty and Medical. Innovation: Build a modern, data‑driven omnichannel engine from the ground up. Professional Growth: Operate at the intersection of commercial and medical, with broad cross‑functional exposure. Purpose: Connect the right content to the right customer at the right time—ultimately improving patient care. Equal Employment Opportunity Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Lilly is dedicated to ensuring equal opportunities for individuals with disabilities. #J-18808-Ljbffr
Sr. Associate Oce — High Specialty & Medical
ELI LILLY AND COMPANY
Bogotá, Bogotá
Publicado hace 11 días
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