WPP Media, an AI‑driven media operating unit within WPP, brings together media, data, and partnerships to deliver creative personalization at scale. Our platform, WPP Open, unites expertise across the global media landscape to help clients navigate change and achieve transformational growth. Role Summary And Impact As part of the Global Operations Centre (GOC) , you will partner with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a multicultural environment. We are looking for a Manager of Performance Analytics to: Key Responsibilities Execute and continuously advance media measurement, including setup and reporting for campaigns, ROI analysis, forecasting, attribution, and evaluation of campaign effectiveness. Develop data‑driven insights and recommendations that translate analytics into clear business narratives aligned with client goals. Collaborate with internal teams and external partners on measurement projects, custom studies, and KPI development. Support development, automation and evangelization of data inputs/outputs and dashboards tailored for client needs. Stay current on trends in media measurement, analytics tools and industry best practices and bring new approaches to the team. Manage relationships with agencies and vendors as needed, under WPP management guidance and aligned with business objectives. Work with WPP's Data Engineering and Data Science teams to provide data and dashboard support; facilitate advanced modeling efforts for clients. Skills And Experience 3–5 years of experience in media analytics, market research or related fields, ideally within an agency or consultancy. Bachelor's degree required; advanced degree a plus. Proficiency in data visualization tools (Power BI, Tableau), Excel and basic coding (SQL, Python preferred). Experience with media measurement, campaign analytics and data storytelling, with a proven ability to translate complex data into actionable recommendations. Strong analytical, problem‑solving, storytelling and communication skills. Ability to work collaboratively, manage multiple projects and operate within WPP team structures. Experience with major media platforms (Google, Meta, TikTok, etc.) for campaign reporting and optimization for large advertisers. Awareness of digital marketing measurement tools (MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms). Benefits Access to internal learning platforms, certifications, and training sessions. Life insurance and wellness programs. Significant paid time off and preferential partner discounts. Employee mental health awareness days. Employment Details This position is Remote or Hybrid and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Equal Opportunity Statement WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. #J-18808-Ljbffr