International Consumer Insights & Research Analyst is a source of truth for understanding consumer preferences, behavior, and category trends. The role includes vendor relationship management, survey development, survey analysis, report development, and leading the International Brand Health Tracking program, ensuring surveys and outputs meet the needs of stakeholders and franchisees, while supporting the Voice of the Customer program. Position will sit onsite in our Columbia Support Center 4 days per week. Responsibilities Lead the Brand Health Tracking program – survey design, QA, data analysis, and report creation. Support Voice of the Customer program – franchisee onboarding, survey review, report management, and ad hoc data analysis. Assist with bespoke research needs – translate business needs into research objectives, recommend methodologies, write surveys, analyze data, and develop reports. Help lead implementation of sharing consumer trend and market reports with information from secondary data platforms. Support business planning and ad hoc needs for regional and field marketing teams by collecting market and consumer data and information. Education Qualifications Minimum: 4‑year degree in Business, Marketing, Psychology, etc. Preferred: Master’s in Marketing or MBA. Experience Qualifications Minimum: 3+ years of consumer insights/market research experience. Preferred: Restaurant industry experience; International experience. Required Knowledge, Skills, or Abilities Knowledge of and experience with quantitative research methodologies. Strong survey writing and analysis skills. Strong analytical, organizational, and written and verbal communication skills. Experience with Brand Health Tracking or Voice of the Customer programs. Ability to lead multiple projects simultaneously and deliver on time. Ability to communicate at all levels to build relationships and enhance partnerships. Ability to thrive in a fast‑paced environment, multi‑task, prioritize, and be detail oriented. Self‑starter who can operate with some supervision. Decision‑Making Authority Authority to lead projects and planning with oversight from the Director, International Consumer Insights & Research. Travel Required Up to 15% travel possible. #J-18808-Ljbffr
International-Consumer Insights & Research Analyst
INSPIRE
Bogotá, Bogotá
Publicado hace 11 días
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