Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward‑thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally. Come make an impact every day at Zebra. What We're Looking For Supports strategic planning process in collaboration with several areas of marketing, including countries, vertical and portfolio marketing, marketing analytics, and content strategies. Partner with in‑country marketing programs in support of business goals which include both online and offline activities, ensuring programs meet predefined success criteria. Provide post activity analytics to define best practices. Acts as key liaison in designated country field marketing in the activation of marketing activities across various execution teams with a focus in marketing automation, as well as paid and organic media. Maintains customer‑focused approach across all marketing practices within their assigned remit, acting as a guide and governance for the region to ensure the customer’s experience with Zebra is always the highest priority. Serves as optimization advisor, including contact database health and go‑to‑market creative, messaging and experience. Leverages customer profile data and behavioral activity to spearhead sequenced programs that ultimately lead to right time, right message delivery. Oversees budget utilization to ensure ROI is achieved throughout the funnel with value vs volume model across digital demand generation marketing programs, ultimately accountable for the best use of these funds throughout the year within their remit. This includes advising DCoE on best use of funds to support regional business revenue targets. Function as the digital marketing subject matter expert representing their designated countries, verticals/priorities to align with regional best practice. Act as the voice of their designated countries, verticals/priorities to global stakeholders (DCoE). Collaborates with other program marketers throughout their region as well as globally to ensure ongoing learning and best practices. Support channel marketing with to & through tactics and analytics. Campaign Planning & Strategy Platform Expertise Performance Optimization Analytics & Data Interpretation Audience & Targeting Capabilities Technical & Tools Knowledge Tag management (Google Tag Manager) Pixel tracking implementation Marketing automation tools Excel / data analysis tools Creative & Collaboration Collaboration with creative teams for ad assets Copy testing and creative performance analysis Landing page optimization coordination Strategic & Business Skills ROI‑driven decision making Budget forecasting Cross‑channel marketing strategy Stakeholder communication Benefits We understand the importance of work‑life balance and wellbeing, which is why we offer flexibility for our teams including hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual company‑wide well‑being day to promote revitalization and success. #J-18808-Ljbffr